Every so often, a customer’s comment opens the door to a meaningful conversation. Recently, someone wrote: “I am NOT a walking billboard.”

Their feedback was in response to one of our sweaters featuring the SingleTree Lane brand signature printed across the back. And while we completely understand that reaction, we’d love to share what that detail truly represents — because it’s not about advertising. It’s about authorship, artistry, and pride.

At SingleTree Lane, every garment begins as wearable art. Our designs are layered with meaning — inspired by culture, color, travel, and creativity. Each one tells a story that blends sustainability with individuality. When we place our signature on a piece, we’re not trying to sell it twice; we’re signing our name to our art, much like a painter signs the corner of their canvas.

The placement on the back was intentional. The front of the sweater showcases the art — the color, the composition, the emotion. The back is where the creator quietly signs their name, letting the artwork breathe while still acknowledging where it came from. It’s not about shouting; it’s about standing behind what we make.

We recognize that people proudly wear the logos of NIKE, GUCCI, or LOUIS VUITTON without hesitation, often across the same area — their backs, sleeves, or chests. Those marks are universally accepted symbols of luxury or performance. Yet when an independent designer includes a visible name, it sometimes raises eyebrows. We believe it shouldn’t. Independent artistry deserves the same visibility and respect.

Our brand signature represents far more than a label. It stands for eco-conscious materials, small-batch manufacturing, and ethical global partnerships. It’s a reminder that your piece was made with intention — designed to last, produced responsibly, and created by a small team that truly cares. Through our Give & Grow initiative, every purchase also supports one of eleven global charities focused on people, planet, and progress. That signature on the back is shorthand for all of that.

Many of our pieces include a logo — whether it’s the SingleTree Lane crest, a subtle signature across the hip of our wide-leg pants, or a small print on the back of a cropped pullover. Each placement is thoughtfully considered and intentionally balanced with the artwork. These marks aren’t meant to overshadow the design — they exist to honor the craftsmanship and identity behind it.

So no, you’re not a walking billboard when you wear our sweater. You’re a walking gallery — someone confident enough to appreciate creativity and authenticity in a world full of copycats. Our signature is simply our way of saying thank you for believing in independent art — and for wearing it boldly.